Market Samurai Case Study 1: Assessing Camping Sleeping Bags SEOV and SEOC Matrix
On the Market Samurai forum William H asked the following question:
“assuming I could become ranked #1 for “camping sleeping bags”, I would have $1,716.15 worth of “money” coming to my website each month. Is that correct?”
He’s given me permission to quote him and to write this blog post. “Sleeping bags” is a keyword that he noticed was used as an example in one of Noble Samurai’s videos.
Here are some Market Samurai figures for camping sleeping bags:
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My answer:
Not quite, but nearly: if you were ranked #1 for broad match then the potential income you could get if you did everything possible to get the traffic and conversions and to maximize your site’s income would be $1,716.15 per month.
SEOV is an indicator of the value of a keyword market, per month, to the website that sits at #1 for that keyword.
We don’t automatically get that $ just because we’re at #1.
Why not?
Suppose we’re at #1 and don’t have any products for sale at or via our site, and no adverts. Our income would probably be zero.
If we just had Adsense on our site our income would likely not be great.
If we just had Amazon (affiliate) books our income would likely not be great.
So being at #1 for broad match is just one marker we’re aiming for.
Then William asked:
- “That “money” could then be sent to affiliate products or Adsense links. For example, I could sell sleeping bags from Amazon, or I could have a google ad(s) on the page.”
The “money” is the potential monthly value, but it’s not the traffic itself. Once we’re at #1 we have to look at ways to maximize our site’s income so that we can achieve the potential SEOV of $1,716.
We want to be looking at either affiliate products that are both popular and bring in a good income per unit, or at selling our own product. And test, test, test. Having a SEOV of $1,716 doesn’t guarantee that we’ll get that income. But it’s the best guide.
And we also have to work at staying at #1. If we find that a keyword does prove to be a good one (financially), then we might want to start making it an authoritative site, giving great value in the blog posts and in our emails to our site’s mailing list, and perhaps planning to create a membership and forum.
- “Looking at the SEO Competiton for “camping sleeping bags” shows 5 of the top 10 do not have a Page Rank above 0. The #1 has a PR of zero.”
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Above is the SEOC matrix for “camping sleeping bags”. Market Samurai gives us dashes instead of a page rank for five of the top 10 webpages. So we can’t be certain that those page ranks are 0. I don’t know why those PRs come out as dashes – it might be that Google is currently updating PR (tho we believe that isn’t the case at the moment) or that Google is having a hissy fit, or that Market Samurai can’t bring those PRs for some other reason.
We can see that the #1 does have a PR of 0. Which is interesting.
Let’s look further.
Let’s look at the domain age (DA).
We see that the DA of the #1 site is 13. That’s higher than any other site in the top ten. #7 is only 2 years old. And #10 is represented by a dash, which again might or might not mean 0.
As a quick aside, let’s take a look at #10, and click on the webpage url – it’s campingsleepingbags.org.
It’s a blog, and we see that in fact the oldest post is dated July this year.
So we have verified that in this case it is a new blog – a blog just two months old that has got into the top 10. This looks promising perhaps?
But we have the top 5 urls all with domain ages of 5 or higher. That doesn’t look quite so good.
Let’s look further still.
The page backlinks (BLPs) are all very low. The highest is #3 with only 97 backlinks. This looks great – we can easily create many more backlinks than 97.
Four of the top ten are in both directories (DMOZ & Yahoo!), and two further sites are in one directory. Not so great – we can pay to go into the Yahoo! directory (if we want to) but not the DMOZ.
But now we notice something very significant: three of the top ten results are Y for all of YAH, Title, URL, Desc and Head.
And suddenly we remember Brent Hodgson’s latest post on the Noble Samurai website: he tells us about a very useful free ebook from Tim Godfrey and Steve Clayton of Commission Blueprint: “Generating Affiliate Profits From Free Google Traffic”, and some recommendations from that ebook:
“The first thing to look for is whether more than one competitor has a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one.”
Hot d*mn!
Here is the link to Brent’s post
and here is Noble Samurai’s private referrer link to the ebook – you have to go on to the Commission Blueprint v.2.0 mailing list to get the ebook, but if you end up deciding to get CB v.2.0 you’ll “help fund the development of more Market Samurai goodies”.
And the ebook is first class quality content.
Isha
P.S. If you don’t have Market Samurai yet – you’ll do me a favour if you get it through my Market Samurai link – here it is 
– thank you!
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WOOOOH!
(The “money” is the potential monthly value, but it’s not the traffic itself. Once we’re at #1 we have to look at ways to maximize our site’s income so that we can achieve the potential SEOV of $1,716.
We want to be looking at either affiliate products that are both popular and bring in a good income per unit, or at selling our own product. And test, test, test. Having a SEOV of $1,716 doesn’t guarantee that we’ll get that income. But it’s the best guide.)
If I understand correctly the SEOV has absolutely nothing to do with the amount of money that a site can earn!!
It is a calculation of how much it would cost you to get the SEOT traffic if you set out to get it by advertising.
?? how does that figure.
Well the SEOT is an estimation of how much traffic you will get if your site is sitting at number one broad for that keyword. I.e. it is 42.1% of the total traffic for the keyword.
The SEOV is a calculation of how much it would cost to buy that traffic (SEOT) by advertising in the number one alongside that keyword search spot using google adwords. i.e. cost per click multiplied by the number of clicks required to get the SEOT traffic. (i.e. SEOT X AWCPC). End of story.
As I see it there is no correlation between the amount of money you can make from the web site.. Well maybe a wild vague correlation but not worth considering.
What is worth considering is; is it easier/cheaper/faster/better to buy the traffic by advertising rather than social climbing. That depends on the product you’re selling, its value to you in $ terms, the conversion rate and other factors.
The SEOV gives you a very handy calculation to make that decision.
But does not give you an indication of how much you may make from a site.
Please correct me if I’m wrong..
Yes Mike, you are correct.
However, Noble Samurai’s “The Niche Marketing Black Book” has the following:
“where do you find Visitor Values and Traffic Level data to help us work out the potential profits in a market?”
Noble Samurai have devised the formula
“Traffic (x Multiplied by) Value per Visitor (= Equals) TOTAL MARKET VALUE
This tells us the total monthly value of visitors searching
for a particular keyword (or keywords) in a market” (page 17)
You could get those customers using Adwords yes, and as you point out that is the way that SEOV is calculated.
If you were attracting the maximum possible traffic and conversions you would still be aiming for “the potential profits in a market” (and you could choose to use a combination of Adwords and sales through your site – mea culpa I should have pointed this up in the post).
When The Niche Marketing Black Book refers to “Market Value” it goes on to say:
“How big is the portion you’re likely to capture?
Well that all depends…
• It depends on what you price your product for;
• It depends on the competition in your market;
• It depends on your visitor-to-sales conversion rates;
• It depends on how many competitors exist in the market;
• It depends on how easily you can achieve high rankings;” (page 19)
So the rankings are important, ergo SEOV is their best estimate of the market value whatever way you earn it – whether through a site or through adwords or through a combination. I should have pointed this out in the post.
SEOV is basically the “total value of traffic that a web-site that ranked #1 for a keyword in Google. Its value is as an indicator of the value of a keyword market” (from http://www.marketsamurai.com/glossary.php ) Note that the definition is *not* the total value of traffic for an *advertiser* that ranked #1 for a keyword in Google.
It’s actually an area that I’d like clarification on, and hope I’ll get some from the Noble Samurai team. Then I’ll add to the post.
Meanwhile, I’ll take the knocks & see if I can roll with the punches
And did you see this by Brent Hodgson of Noble Samurai Mike?:
“SEOV is the total maximum value of traffic (per day) that you could receive by targeting this keyword through SEO, rather than Adwords”
From
http://www.noblesamurai.com/blog/keyword-research/keyword-search-tool-1032
How much money could i make with adsense ?
W o W . . . . . some work went into this reply eh …..
I was wondering if this was some sort of windup ….
did William H. really think that the info meant he would
earn that money ????? Nahhh, surely not.
And as I ferret thru various google search returns I can’t
help but notice the confusion and disparity in understanding
of the various market samurai column headings and information
interpretation.
For Noble Samurai and the software itself is this is an indication
that their training videos haven’t got the information across ?
Or should we be thinking on the lines that all
publicity is good publicity.
Hi ThatManViv – you can get a free in-depth glossary for the Keyword Research section of Market Samurai, here:
http://www.marketsamglossary.com/
That includes every column heading, button, jargon etc.
And I’ll be updating it to include the SEO Competition module very soon
Isha